Carry1st is currently seeking to hire a remote CRM Manager in different countries such as South Africa, Nigeria, Kenya, Ghana and Egypt.
Job Description
As a CRM Manager you will take the lead in shaping and executing the CRM strategy to enhance customer engagement and loyalty while driving growth and retention across key markets.
Responsibilities
- Develop strategies to engage, retain and re-engage customers throughout key milestones in their lifecycle.
- Design and execute email, in-app and push notification campaigns, including copywriting, creative development and design considerations for both C2C and B2C initiatives.
- Implement A/B testing and optimise Customer Lifecycle Management (CLM) campaigns by varying content, frequency and audience targeting.
- Work closely with Product, Marketing and Data teams to deliver personalised and seamless customer experiences.
- Analyse CRM performance metrics to inform data-driven decisions, while managing the operations of CRM tools (e.g., Clevertap, MoEngage, Braze) to ensure data integrity and effective communication flows.
Qualifications
- 3+ years of CRM management experience, ideally within a B2C or e-commerce environment.
- A deep understanding of customer segmentation, journey mapping, and lifecycle marketing.
- Hands-on experience with CRM tools (MoEngage, Clevertap, or Braze preferred).
- Strong analytical skills and a data-driven approach to CRM campaign performance.
- Excellent communication and collaboration skills to work cross-functionally with Product, Data and Marketing teams.
Benefits
- Co-working excursions: Travel to meet your colleagues in cities around the world
- Awesome equipment: Get everything you need to work effectively
- Remote working allowance: Put an additional $600 / year to optimise your WFH experience
- Learning and development: Attend courses, conferences and training events
- Social events: Participate in regular company events to relax and connect with teammates
- Birthday leave: Enjoy a paid day off on your special day
- Grow with a VC-backed startup at the intersection of gaming and fintech
- Work from anywhere in the world with international teammates
- Own shares in the Company – enabling you to benefit from the value you create